Posts by Sapple Systems

Website Maintenance

Website Support & Maintenance

Website Maintenance

Website Maintenance

What is Website Maintenance ? Food for thought …

So what exactly is website maintenance ?

In much of the last decade I have seen people maintaining websites and Clients expectations out of it – it eventually boils down to this –

Working on all the aspects of a website to ensure that it shows up correctly when someone comes looking for it and does what is expected out of it.

But it is not as simple as it seems. So let’s break it down a bit.

“Ensure that it shows up correctly when someone comes looking for it”

Now who is this someone? Can this be anyone….? NO … it’s basically the people that the website is trying to target. In today’s world , technology is ever shifting. We moved from Laptop/Desktops to Tablets and then to mobiles within a few years and hence to ensure you are targeting the correct someone, the first need is to understand who will come looking, what age group, gender and all the other demo-graphical parameters you can think of and what kind of designs/fonts/images they are comfortable with, what kind of devices they are more frequently using etc.

Next part of the solution is to ensure whether the team which is

“ensuring website correctly showing up”

is asking these questions or not and are they equipped to handle the answers.

Then comes the issue of

“what is expected out of the website”

The moment i ask these questions to the clients or the people who are defining the website they start explaining the functionality. The problem is that expectations are much more than functionality. Expectations are business goals. Success and Failures of a website are not determined by whether the payment gateway integration is working properly it is determined by how many people are making payments using the gateway.

During development you can explain “what is expected” by explaining functionality because answers to whether it will fulfill expectations are known only after you start running the live site and looking at the results. But when you get into maintenance you need to have comparably more defined goals, better data analytics and a long term plan to sustain and improve. That is where you need your provider to be aware of the problems that come, ability to plan in advance and the capability to provide you a solution suited based on your budget.

What’s new in iOS 9

iOS 9 is full of new enhancements you’ll love every day. The new multitasking features on iPad makes you even more productive. “Siri” now can do even more than before, and new proactive suggestions help you get things done even before you ask. The improvements at the foundation of the operating system resulted in enhanced performance, better battery life and superior device security. Let’s look at few amazing features of iOS 9 which will just make you say “Wow”.

1. Multiple photo selection

iOS 9 gives you the much needed multi select photos options at once from within the main Photos app. After you have tapped “Select,” you need to hold and drag to choose multiple image

2. Better organization of Notes

The Notes app in new iOS has now received the much-needed attention. It now has embeddable photos and new drawing tools. The new Notes app keeps your notes better organized with support for folders and the ability store them locally to your device or to tie notes to your email account.

3. A better “Siri” power

Siri can now search a much wider range of topics for a wider range of answers. It understands what you say more accurately and delivers your results even faster. iOS 9 also helps you by giving helpful suggestions even before you ask. One of the interesting tricks that Siri has learned in iOS 9 is the ability to recognize your voice.

4. Easy Voicemail sharing

iOS 9 allows you to now share and send voicemails from the Phone app directly. You can share messages to iMessage, Mail, or to other apps using an iOS share sheet.

5. CarPlay

CarPlay, which is Apple’s in-car infotainment system, has also received some enhancements in iOS 9. Apart from support for wireless connections, the CarPlay now has a dedicated menu within the main Settings app for pairing your iPhone to your car.

6. Picture-in-Picture Mode

While using FaceTime or watching a video, one can now press the Home button and the video screen scales down to a corner of the display. One can tap to open a second app and the video still continues to play — even while one is using the other app. Third party developers are also able to access this functionality in their video-enabled apps.

7. Public Transit Returns

Removed from iOS when Apple moved away from Google Maps back in 2012, public transit support finally returned to the default Maps app in iOS 9. Now you can use the public transport feature with Maps as your guide. In selected cities around the world, a new Transport view shows you lines and stations for the metro, buses, trains and ferries on the map. When you plan a route, every step of your trip is laid out from point A to point B.

8. Longer Battery Life

With ambient light and proximity sensors, your iPhone knows if it’s face down on the table and prevents the screen from turning on, even when you receive a notification. With the new Low Power mode, one gets and extended battery life. At low batter percentage, iOS 9 can toggle on the Low Power Mode which will disable all mail fetch, background app refresh, automatic downloads, and a few other things that might help you save some extra time out of your battery. Once you plug your iPhone back and have charged it a bit, low power mode will disable itself automatically.

9. Attach Any Type of File

With iOS9 you can now attach any type of file (as compared to just images). By default, it’ll pull files from the iCloud Drive app — but you can also link it into services like Dropbox and other third party apps by tapping the “Locations” button in the upper left.

10. Image Markup

Markup feature in iOS9 lets you add drawings, comments or a signature to attached photos and documents. You can also easily attach any files you have stored in your iCloud Drive. Further new search options help you find the email you’re looking for faster by narrowing down results based on subject, sender, recipient or a combination of criteria.

11. Math In the Search Bar

The new iOS9 Search bar can now do basic math. Although it’s not a fully featured graphing calculator, but it’s an easy, app-free way to calculate tips or split bills in a pinch.

Put Your Stationery Ecommerce on the Move

Stationery items once were limited to schools and colleges for the purpose of reading and writing. From pencils, erasers and notebooks, stationery items have moved on to notepads, designer and customized notebook covers and pencil boxes, stick-on notes, staplers, pins, pens, ink-pots, rulers, and the list goes on.

To some, stationery items are foundation of learning, and for others they are source of pouring thoughts out, to jot down ideas or an add-on to their memory power; with time, the functionality of simplest and smallest things have developed dimensions of purpose and popularity.

The rise in options for the customers, give rise to competition for an e-commerce business. It is imperative for the e-commerce business to generate visibility and intent, and also to drive revenues out of it.

One platform, multiple features:

One of the biggest challenges of an e-commerce business is extremely low conversion rates as consumers might visit numerous times before they make a purchase. It is extremely important to target relevant content based on customer intent and behavior, in order to improve conversion rates.

With the help of Plumb5, a clear distinction between an existing customer, or high potential lead or a first time visitor, is available which helps in automated real time targeting based on behavioral scores and auto-segmentation. The marketer can set further actions depending on the scores or insights of the customer

Personalized communication:

One of the best features of Plumb5 is the ability to personalize. Based on individual profiles, you can set engagement rules so that you can bring relevance to each individual visitor. If the customer is looking for stationery for school-going children, a college freshman or for employees in an office space, you can understand what they are looking for and target messages that drive towards the goal path

Also, with the automated bots, the history of customer’s behavior is tracked, which generates and personalizes content, combos, deals and products in the website suiting the preference of the customer.

These automated bots keep track of the past purchases to generate loyalty points, rewards and customized content for a better experience of the customer. It helps in building a loyal relationship with the customer with better services and transaction. You can even set automations for cart abandonment, cycle based purchases and recommendations to drive sales

Engage your customers:

Plumb5 helps you to create and customize demand generation forms, deals and combos, experience feedback and more, which keeps the customer engaged within the website and helps visitor experience a contextual experience.

In the era of social media networking, connecting with your customers with customized messages and offers will not only excite them, but could further influence their connections to try the product too

As the business progresses from a relationship of seller-buyer to friends, it becomes easier to create an awesome experience by building relevance for each customer.